Changing Landscape Forecast for €159.2 Billion European Print Market

In 2016 the printing market across Europe is valued at €159.2 billion, producing the equivalent of some 13.2 trillion A4 prints and consuming just over 68 million tons of printing substrates. Packaging represented 44.7% of the market by value in 2011; this rises to 56.6% by 2021.   The European print market is driven from the end-user communication preferences of individuals, who have greater choice in communication with new channels including social media replacing print products. This is sev...